Wednesday, August 07, 2013

My daily run: Guy with a rifle and gummy bear breast implants

Well, it wasn't a normal, or natural, running experience this morning.

I don't want to stereotype old men with long gray beards and heavy flannel shirts when it's 90 degrees outside, but an old man with a long gray beard and flannel shirt was carrying a rifle in the Birmingham Botanical Garden this morning.

I wasn't sure if he was on safari for critters in the woods, or if he'd put one in my back as I ran by. I gave him a friendly smile and a robust "hello" as I jogged past and around the bend. I stopped the first gardens employee I could find and reported the incident, then ran far and fast into the other end of the acreage.

Steamy, hot running takes a different mentality. The humidity presses down around your body and sweat flows freely, through soaked singlet and short, down the legs, and into socks and shoes. The heart rate escalates as the pace slows. I'm doing my standard 10 mile loop but it's down to around 11.5 minutes per mile. No shame in that; when it's hot, getting it done is the big motivator, not the time elapsed doing it.

Heat, humidity and running can also produce a light-headed feeling that borders on euphoria. Just when I was hitting my heat related mantra state on the day, the FM station I was listening to broke into a spot for the local plastic surgery docs. The pitch on this day was for Gummy Bear brand breast implants. According to the radio script, these implants exhibit a life-like look and feel and are much more receptive to remaining in the body for longer periods of time.

I can't state that I'm a breast implant expert, but as one who adheres to branding excellence, this product is leading the category in descriptive identity and permission-based promotion. Most all targeted consumers have a deeply-embedded perception of the pliability and rebound associated with gummy bears; and, if one was considering the insertion of a foreign substance within their bodies, wouldn't one feel receptive to a nice cuddly pair of gummy bears?

The academic side of me had to learn more, so here's a follow up video to best explain the finer nuances of Gummy Bear breast implants, featured on ABC's Nightline:

It's rather amazing to observe our society while engaging in my daily exercise routine. Guns may not be appropriate in public places, but once past that potential disaster I was able to become more informed on what may be the best choice in enhanced chest compounds. It's good to embrace those around us and expand our knowledge base whenever possible.

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