Friday, April 06, 2012

Gender bias in Nike running spot?


Here's a recent Nike promo video...which is cute but skewed.  The female in this segment Forrest Gump's it across the USA to run to her boyfriend; while the male is depicted as a lump in sweats who doesn't have the chutzpah to make it even a few miles.

He cries out for morphine;  she smiles and jogs and breaks nary a bead of sweat. The female finally goes the distance to find her boyfriend rehabbing in the local hospital, where private and personal events ensue.

I'm being a bit tongue-in-cheek...but does anyone else see a bit of gender slamming here?

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