Friday, April 06, 2012
Gender bias in Nike running spot?
Here's a recent Nike promo video...which is cute but skewed. The female in this segment Forrest Gump's it across the USA to run to her boyfriend; while the male is depicted as a lump in sweats who doesn't have the chutzpah to make it even a few miles.
He cries out for morphine; she smiles and jogs and breaks nary a bead of sweat. The female finally goes the distance to find her boyfriend rehabbing in the local hospital, where private and personal events ensue.
I'm being a bit tongue-in-cheek...but does anyone else see a bit of gender slamming here?