Spotted this interesting piece of research in my daily sportbusiness.com news feed:
There's a ton of truth packed in this telling report. We may not be Tiger Woods and our audience may not be tens of millions, but each of us represent our own "brand." That's important to remember as we walk and talk the endurance sport game. People are watching and we have the potential to affect others.
Just like Tiger, we at times we need to pick up the pieces and start over. I'm not always at my best and want to work harder to deliver a consistent message within a positive "brand" image. That's something to ponder during this period of injury and recovery. I need to tell a a good story while rebuilding. It's not easy, but it's the right thing to do.