Skip to main content

Tiger Woods' status is down: Protecting your "brand"

Spotted this interesting piece of research in my daily news feed:

STILL REELING from missing the cut at the PGA Championship in Atlanta, Tiger Woods and his new agency are having to face the reality that he may be damaged goods as a sponsorship ambassador. A study from Ipsos Mori has found that almost a quarter (23%) of US consumers considered switching from brands that he endorsed following his admission of extra-marital affairs. Sponsors are often advised to stick with tarnished properties and contribute to the reform of a sport or athlete but this latest data shows Gillette, Accenture, Tag Heuer, Gatorade and AT&T were right to ditch the golf star to protect sales. Wayne Rooney was next in the survey with 14% of consumers in the UK saying his off-field antics would cause them to switch brands but this response was much higher in the developing world. Consumers in fast-growing markets like India and China were reported to be much more sensitive to the bad behaviour of endorsing athletes with up to two-thirds prepared to shun products backed by fallen stars.

There's a ton of truth packed in this telling report.  We may not be Tiger Woods and our audience may not be tens of millions, but each of us represent our own "brand."  That's important to remember as we walk and talk the endurance sport game.  People are watching and we have the potential to affect others.

Just like Tiger, we at times we need to pick up the pieces and start over.  I'm not always at my best and want to work harder to deliver a consistent message within a positive "brand" image. That's something to ponder during this period of injury and recovery.  I need to tell a a good story while rebuilding. It's not easy, but it's the right thing to do. 


Popular posts from this blog


You have to look closely (click and enlarge photo if needed), but when you do, check out the 5th metacarpal (bone furthest from thumb).

The diagonal break is symbolic of what happens when your mountain bike handlebars snap around 360 degrees, and those bars catch your hand against the bike frame during the rotation.

Well there you have it. I got up after my ride over the bars and knew something was wrong, but didn't want to admit it. Rode about three miles back to the car, then went a week with some ice and heat. Thought it was good, until I smacked the same bone on the bars during a road ride the following weekend.

Time to stop the charades and get to urgent care.

For the past three weeks, I have been in a formed splint that kept the pinkie and ring fingers immobilized in a hooked formation. Don't want those tendons to move across the bone. As the doc stated, it's a "forgiving" break, but nonetheless you don't want to give the bone any excuse to shift; that…

Nothing to see here, folks

It's been a long time since I've been active on my blog. To be honest, I got tired of putting in the work, creating content, with so little feedback or response. Time to divert to other things...such as my new fiction book, coming out soon. Part horror story, part steamy romance. You'll definitely want a copy.

There's another reason I haven't been posting. My endurance spirit is broken.

Some medical issues, some sadness is loss of speed. I don't have much range left in my pulse rate and I have put on a blob of weight.

I "ran" my 10 mile loop this 2:18. Is that ugly, or what? An overall fatigue follows the run. I remember a few years ago, I'd bang it out in straight 9's for a 1:30 - and at that time had a long section of medium effort trail included, too.

It's the new normal. It's age appropriate. I'll be 59 in two weeks. Let's get real.

Rode my mountain bike Sunday after church. Don't know what I hit but I went…

Fitness setback? Use the healing power of plants

Maybe you're like me. You had achieved a fitness and nutrition peak, but then slid off the mountain. Hey, most of us aren't professional athletes and we aren't paid to be ripped and shredded, right? Life got in the way. I produced my dossier for tenure, then finished several academic publications. And, there is always teaching and a responsilbity to the student experience. I'm not proud of the outcome, but that's how it works for me. When I wrote "Mind Over Diet" the key premise was self-negotiation. You must create your own scenarios that drive action. It's time to start over. My advice is to build your comeback with food, not exercise. Everyone wants to run to the gym and crank the big long does that usually last? I'd suggest the food is the ultimate change agent. Eat as close to "alive" as possible; take the processing and chemicals out. Fresh food will bring life back into your body. That's the foundation. Here…