Wednesday, December 01, 2010

"Ironman Access" program discontinued

I'm behind on the news and apologize.  A Master Competitor reader posted to alert me the Ironman Access program was both announced - then rescinded - within a day.

Read about it in more detail here:

The response to this program was overwhelming and for the most part negative.  As one athlete stated "$1000 to cut in line?"

To their credit, Ironman series executives acknowledged the reaction and in turn reacted.  That's the essence of free market business; you can try to sell, but in the end customers must buy the product as the price you determine is acceptable. Time will tell if Ironman averted a brand transgression that will have long term impact on its business.

1 comment:

  1. You do get cutzees AND a magazine subscription for 1k! Maybe even an ID card!