I'm behind on the news and apologize. A Master Competitor reader posted to alert me the Ironman Access program was both announced - then rescinded - within a day.
Read about it in more detail here:
The response to this program was overwhelming and for the most part negative. As one athlete stated "$1000 to cut in line?"
To their credit, Ironman series executives acknowledged the reaction and in turn reacted. That's the essence of free market business; you can try to sell, but in the end customers must buy the product as the price you determine is acceptable. Time will tell if Ironman averted a brand transgression that will have long term impact on its business.