The World Triathlon Corporation has announced a new program call Ironman Access.
For a $1000 annual fee, athletes get early access to Ironman events before entry is open to the general public. Please note access is not the entry fee; rather, it's the opportunity to enter with priority status.
Is this sort of endurance sport business simply supply and demand, or is this special consideration exorbitant?
Read the story via the link below; I'd love to get comments for a future post.